Council support for the Otway Harvest Trail
Published on 06 August 2019
Council is supporting the Otway Harvest Trail Group this year with their strategic planning and marketing activities.
The Otway Harvest Trail (OHT) is a successful collective of niche producers & associated businesses located in the Otway Hinterland and they're growing.
Council has confirmed a $5,000 contribution to the Group to assist in the development and implementation of the Otway Harvest Trail Strategic Marketing and Action Plan.
The expected outcomes of the strategic planning work are to:
- support the development of a vibrant and sustainable regional produce industry in the Otway Hinterland.
- promote the Otway Hinterland as a tourist destination based upon the quality of its produce and the attractions of its natural environment.
- To encourage producers in the hinterland to work together to enhance the identity of the region as a region for niche food production.
- To promote the concept of localism as it relates to the production and consumption of local produce, and promotion of local history, culture and identity.
- To enhance the finance viability of the Otway hinterland economy and promote local term employment and growth across shire boundaries.
Providing this funding support meets Council’s objectives to build the capability of sustainable & independent community groups and improve local and sustainable food security.
In addition, Council has committed to support the Trail's marketing efforts with: a month long display focusing on the Otway Harvest Trail in the Torquay and Lorne Visitor Information Centres; and updating the existing Otway Harvest Trail itineraries into Alpaca online interactive maps for the Trail and its members to share with visitors.
The work begins with an all day workshop to be held in late August or early September. We look forward to working with the Otway Harvest Trail to increase support for our hinterland businesses.