Digital Solutions Program - Workshops that offer FREE 1:1 mentoring

Published on 13 May 2019

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This program is a low-cost, high-quality digital advisory service for Australian small businesses. If you're a small business owner or startup, all you need is an ABN to participate and have less than 20 employees.

We support your online business needs in multiple ways: workshops, one-on-one mentoring, online learning, and webinars.

Topics cover digital marketing strategies, website creation, social media for business, online security, and much more.

 

The one-off membership cost of $55 gives you access to this Digital Solutions portal. The portal is the heart of the program where you register for workshops and mentoring, and access online learning materials and webinars.

Register today to access this opportunity!

  

Workshop # 1 - Boost Business through Facebook advertising

 

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

 

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

 

Here’s a quick taste of some of the topics we’ll discuss:

  • How Facebook advertising works
  • Setting up an effective Facebook ad
  • Tracking your ad’s success
  • The do’s and don’ts of Facebook advertising

 

 This workshop is for small business owners who want to:

  • Make the most of Facebook’s advertising capabilities
  • Increase traffic, leads, and sales by setting up their own targeted Facebook ads

 

DATE: Tuesday, May 28, 2019

TIME: 6 – 8pm

VENUE: Lorne CFA – 40 Smith Street Lorne

PRICE: once only fee $55

BOOK NOW

 

Workshop # 2 Digital Marketing Essentials – video content, influencer marketing, SEO etc.

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

 

Here's a quick taste of some of the topics we'll discuss:

  • The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
  • Building an effective strategy
  • Developing realistic goals
  • Optimising your campaign (or Business-As-Usual) activity to ensure you're spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:

  • Learn about the various—and most effective—ways to market online
  • Develop their digital marketing skills
  • Walk away with practical knowledge and the confidence to start marketing!

 

DATE: Monday, June 3, 2019

TIME: 6 – 8pm

VENUE: Anglesea CFA building 59 Great Ocean Road Anglesea

PRICE: once only fee $55

BOOK NOW

More information.....(PDF, 1MB)