Investigation into our emerging industries

Published on 01 March 2019


Surf Coast Shire Council is gearing up to start work on its Economic Development Strategy, with a $195,000 Victorian Government grant funding a skills and emerging industries audit as the foundation for the final strategy.

“As the birthplace of global surf brands Rip Curl and Quiksilver, Surf Coast has a strong history of innovation and entrepreneurship,” said Surf Coast Mayor Rose Hodge.

“This continues today, as evidenced by our shire being recently recognised as Australia’s fourth most intensive location for creative industries.

“While we’re certainly up there, we would like to learn more about the type of new businesses and how we can best support them. This is why the skills and emerging industries audit will be so vital to the development of a strategy that will drive positive change throughout our local economy.”

Council committed $65,000 to its development. This strategy will have a 10-year view helping define our economic identity, values and key drivers, as well as priorities for driving positive change.

According to Cr Hodge, the audit and ensuing strategy will be subject to extensive stakeholder and community consultation, with the audit focusing on identifying future job opportunities and support programs.

“It’s about predicting those sectors that have the best capacity for creating jobs as our population grows and changes. In other words, identifying the right jobs in the right locations,” Cr Hodge said.

“It also needs to help Council and the community to understand the role and influence of economic development. The principles that guide the strategy must reflect our community’s values, our economic identity and future needs.”

Cr Hodge thanked Regional Development Victoria for funding the skills and emerging industries audit, and related consultation process, via the Regional Skills Fund.

The Economic Development Strategy project will start in April and will be developed throughout 2019.

For enquiries regarding the Strategy, please contact Simon Loone at or 03 5261 0600.