Economic stats

Need a little background information to help you make some important business decisions?

Council's Economic Development and Tourism unit has collated a range of statistics to help businesses in making strategic decisions about expanding or relocating to Surf Coast Shire. Read some of the reports below, or for more detailed information on the local economy contact the Economic Development and Tourism unit on 5261 0600 or

Surf industry info

As you might imagine, the surfing industry is one of the most significant in Surf Coast Shire. We work closely with Surfing Victoria on projects and initiatives to promote this sector.

Surf Industry Economic Report(PDF, 7MB)

Economic statistics

Our Economic Profile features data about workforce characteristics, industry contributions, the role of tourism and gaps in local supply chains.

The Surf Coast Shire Economic Snapshot 2016(PDF, 4MB) provides an overview of key economic, construction, surfing, employment and demographic activity taking place in the shire. In some cases trends have been benchmarked against other municipalities to highlight Surf Coast Shire's performance.

Visitor statistics

The Visitor Insights 2016(PDF, 3MB) publication provides a range of visitation data including visitor expenditure, numbers, popular activities, profiles and patterns for the shire as well as an overview of total visitation to the Surf Coast and several key destinations including Torquay, Lorne and Anglesea.

Demographic and social

The Demographic Profile uses census data to show how neighbourhoods have changed over time and help you identify characteristics such as income, age, travel to work patterns, rent/home owner ratios and others for each neighbourhood area and Surf Coast Shire as a whole.

The Population Forecast looks into the future to predict changes in the township and hinterland areas.

Strategies & Reports

Bells Beach Tour Operator Licences

Long Vehicle Strategy(PDF, 3MB)
Council has completed a Long Vehicle Strategy for Surf Coast Shire to promote direction on long term solutions for Council and interested stakeholders to improve the management and accommodation of long vehicles.  The strategy was received and noted by Council at its July 2014 meeting.