Marketing and Events

Business Events

Business Events is one of the highest yielding sectors in Australia’s visitor economy. In 2009, business events delegate visitor expenditure was worth $9.6 billion to the Australian Economy. This increased to $12.9 billion in 2012.

Did you know…

  • The Surf Coast has a very strong conference offer that is competitive in a Melbourne market.
  • Business events and conferencing participants are a higher spending group than leisure visitors
  • Conferences are generally held mid-week and off peak
  • Conference attendees often return for a holiday.

Conference Destination guide 2016 can be used to assist in the selling and securing of conferences and promoting our region.

The Surf Coast Shire registered Business Events Great Ocean Road to act as a conference bureau that coordinates conference marketing activity for the benefit of Torquay, Lorne and businesses in the surrounding area that work with corporate groups.

Surf Coast Walk Opportunities

Offering natural beauty and easy access, the 44km Surf Coast Walk lets you relax and enjoy a world-class walking destination at your own pace. Many distinctive tracks invite you to explore inspiring landscapes on foot or bike beyond the edge of Victoria’s beautiful Great Ocean Road. Discover ancient Aboriginal traditions, fascinating surf culture and abundant wildlife as the Walk connects you with the coastal town comforts of Torquay, Anglesea and Aireys Inlet.

Whether you're a nature lover or a fun lover, whether you take an hour, a day or a week, the Surf Coast Walk puts a stunning and unique coastal environment within easy reach. Share with your guest or business partners via our links or Facebook.

Access the Surf Coast Walk brochure

For more information visit Surf Coast Walk

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