Tourism for Business


Great Ocean Road Regional Tourism Ltd's (GORRT) Strategic Business Plan 2013-16 identifies four pillars to guide operations and facilitate achievement of the organisation's vision.

  1. Tourism Development
  2. Tourism Marketing
  3. Tourism Management
  4. Advocacy

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 will guide the region over the next 10 years.

Partnering with Great Ocean Road Regional Tourism (GORRT)


Great Ocean Road Regional Tourism (GORRT) is the regional tourism board for the Great Ocean Road region including Surf Coast, Colac Otway, Corangamite and Warrnambool Councils.  It has been established as a not-for-profit company to facilitate a coordinated approach to the marketing, management, development and advocacy of tourism for the Great Ocean Road region. The GORRT model is not a membership model. Participation is on a fee for service basis. Businesses that partner with GORRT also benefit from local marketing efforts of the Surf Coast Shire Council.

A business services prospectus, detailing the program for 2015 and opportunities for you to partner with GORRT is available at

GORRT will work with you to tailor a program of products and services to meet your needs and grow your business.  Call the team on 03 5561 7894 to make an appointment to have a program tailored for your business.

Commercially rated businesses in the Surf Coast Shire that register with GORRT will receive the Getting Started Package at no cost.

Contact Surf Coast Tourism

Surf Coast Shire Offices
1 Merrijig Drive
PO Box 350
Torquay Victoria 3228

Ph: 03 5261 0600
Fax: 03 5261 0525 

Working with Visitor Information Centres

Working closely with the region's Visitor Information Centres is crucial to ensure visitor referrals to your business. We invite you to make an appointment with the Team Leader from your nearest VIC in order to gain an understanding of how the centre operates and establish how best to work with the staff and volunteers.

Torquay Visitor Centre
Beach Road, Surf City Plaza
Phone: 1300 614 219

Lorne Visitor Centre
15 Mountjoy Parade
Phone: 1300 891 152