Economic Development Strategy 2021-2031

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Council has endorsed an Economic Development Strategy 2021-2031 following an extensive business and community engagement process.

Thanks to everyone who contributed ideas and feedback during the development of this Strategy.

View the Economic Development Strategy 2021-2031(PDF, 7MB).

Read the companion document to the strategy: Our Economic Story: The Surf Coast Shire - A Prosperous Place(PDF, 8MB)

About the Strategy

The Strategy lays out the future aspirations for our region’s economic ecology.

A future that recognises a successful economy is a prosperous one. Prosperity is more than just material wealth – it speaks to our lifestyle, health and wellbeing, sustainability and how we thrive as a community.

The decisions we make for our economy should reflect our core values and build on our strengths to improve our quality of life

The strategy is guided by a vision:

By 2031, The Surf Coast is prosperous and has shaped its own identity that successfully combines lifestyle, environment, business and a strong sense of place.

The vision is supported by principles, goals and actions which can be seen below or within the document.

The supporting research and consultation findings is included in a background document: Our Economic Story – the Surf Coast Shire: A Prosperous Place. This document is provided for review only, not for comment. 

Vision & Principles

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