From Clicks to Customers: Optimise Your E commerce Business

Next date: Tuesday, 03 March 2026 | 09:00 AM to 01:00 PM

Join us for our next Better Business Skills workshop: From Clicks to Customers: Optimise Your E-commerce Business

Running an eCommerce business and want better results from ads, email, and data?

Join us for a practical, hands-on session covering Google & Meta Shops, conversion tracking, short-form video, sales calendars, and high-impact email strategies using email marketing and Klaviyo.

Topics covered:

· Setting up Google and Meta Shop for eCommerce businesses

· Setting up conversion tracking

· Creative volume and testing - Short Form Video across each phase of the funnel

· Calendar for Sales Events for the year

· Cleaning up your customer profiles

· Creating practical segments

· Sending a Best Sellers Email

· 3 flows to review and focus on

What you'll walk away with:

· Templates

· Clear actions

· Practical ideas you can implement into your business tomorrow

Who should Attend:

Ecommerce Business Owners or Marketing Professionals who are looking to increase revenue and have confidence in their product marketing approach across Email and Paid channels.

· Active CRM/ Email Marketing Platform

· Meta Business Suite

· Shopify or WordPress/ (Woo Commerce) Website

Connect and Collaborate

We’ve set aside time for networking and light refreshments after the workshop. Please welcome to stay, enjoy some light refreshments, meet other local business owners and chat with Surf Coast’s business support team. It’s a relaxed opportunity to connect and meet others in the room.

Free, but registrations required.
Light refreshments provided.

Doors open: 9.15am
Workshop: 9.30 AM - 12:15 PM
Networking: 12:15 PM - 1:00PM

Your Presenter: Arthur St. Digital and Greenfish Marketing

Matt Cowdell is a Director at Arthur St. Digital, and has years of digital, news and marketing experience. Matt has a Bachelor Degree in Commerce with majors in Marketing and Interactive Marketing. Arthur St. is A Digital agency utilising the best features of both traditional and digital media to reach their client's target audience, project an impactful message, and generate business growth.

Steve Berry is the founder of Greenfish Marketing. He specialises in helping eCommerce brands grow revenue through high‑performing Email, SMS and Automation. Steve started in marketing straight after university and since 2007, has worked across automation, paid advertising, website projects and lifecycle marketing, turning first‑time customers into loyal buyers. Greenfish Marketing partners with brands including AMX Superstores, Lana Wilkinson, JettProof and iRobot, building retention systems that make growth feel simpler, not harder.

Access:
The venue is wheelchair accessible. Please message the business team: business@surfcoast.vic.gov.au if you require additional support to attend this workshop.

Questions?
If you need any further information please contact the Business Support Team.

Business Support Team