Mastering Cash Flow: How to Stay Afloat and Thrive in Tough Times

You already know how to run your business but when margins tighten and conditions shift, managing cash flow well becomes critical to maintaining control and momentum.

This practical, hands-on workshop is designed for business owners who want to sharpen their financial focus and make confident decisions in a tougher operating environment. Whether you're navigating reduced customer spending, rising costs, or increased pressure on margins, this session breaks cash flow down into clear, actionable steps.

Financial counsellor, Amy Baudinette (Rural Financial Counselling Services - Victoria West/ Finwell Support) will guide participants through learning how to track and forecast income and expenses with greater accuracy, identify immediate opportunities to improve cash flow, and make informed decisions that support the long-term strength of their business. The workshop will also introduce a range of practical tools, templates, and local support services to help you stay on track beyond the session.

Delivered in a supportive and practical environment, this workshop is ideal for business owners looking to stay resilient, reduce financial pressure, and take proactive control of their cash flow.

What you will learn

• Understand the fundamentals of cash flow management
• Learn to forecast income and expenses realistically
• Gain practical tools to improve cash flow immediately
• Identify cost-saving opportunities without compromising operations
• Know what financial tools and support are available locally and online

Who this workshop is for

• Micro and small business owners (including sole traders)
• Businesses experiencing reduced customer spending
• Operators managing rising costs (rent, stock, staffing)
• Owners feeling uncertain or stressed about their finances