Unlock New Opportunities with the Distillery Door Program

Published on 24 February 2025

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Are you a distillery owner looking to elevate your business? The Distillery Door Program is a fantastic opportunity for Victorian distilleries to enhance their cellar doors, visitor experiences, and business capabilities. Funded by the Victorian Government, this initiative is designed to boost the local spirits industry by fostering growth, tourism, and innovation.

What is the Distillery Door Program?

The Distillery Door Program offers financial support to eligible distilleries across Victoria. Whether you want to enhance your customer experience, invest in sustainable infrastructure, or expand your marketing efforts, this program provides the necessary funding to make your vision a reality.

Three Types of Available Funding

Distilleries can apply for three different funding streams, depending on their needs:

  • Small-Scale Infrastructure Grants – Grants of $5,000 to $50,000 to support improvements to your distillery’s cellar door or visitor facilities. These upgrades can help create an inviting space for customers and boost tourism potential.
  • Marketing and Promotion Grants – Grants of $5,000 to $50,000 to assist with branding, promotional activities, and digital marketing efforts. This stream is perfect for distilleries looking to increase brand visibility and attract more visitors.
  • Business Development and Diversification Grants – Grants of $5,000 to $100,000 to help distilleries expand their offerings, develop new products, or implement business growth strategies. This funding supports innovation and long-term sustainability.

Why Apply?

The Distillery Door Program is more than just financial support – it’s an investment in the future of Victoria’s distilling industry. By securing funding, distilleries can:

  • Improve customer experiences and increase foot traffic.
  • Expand marketing efforts to reach wider audiences.
  • Diversify their product range and business capabilities.

How to Apply

Applications for the Distillery Door Program are now open. To check your eligibility and apply, visit the official program page:

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