Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
October to mid-November
- Plan your offer, build your email or SMS list, and check stock and staffing for Christmas and summer.
- Check Australia Post’s Christmas delivery dates and set your own online order cut-off a few days earlier.
Mid to late November
Give loyal customers early access to your offer, online or in store.
Monday 16 November to Sunday 13 December
Council’s Gift It Forward Instagram giveaway. See how to get involved.
Friday 27 to Monday 30 November
Black Friday to Cyber Monday weekend.
December
Make Christmas shopping easy with gift sets, gift cards, gift wrapping and click-and-collect.
Friday 25 December
Christmas Day. Check and publish your holiday opening hours.
Saturday 26 December to the end of January
Prepare for the summer visitor peak with updated opening hours, extra stock and visitor-friendly offers.
February onwards
Encourage locals to return with bounce-back vouchers, loyalty rewards or a locals’ offer.