Stay in Lorne & Win – Business Information
Published on 27 March 2026
Stay in Lorne & Win – Business Information
Help bring visitors to Lorne and increase local spending
Surf Coast Shire Council is running the Stay in Lorne & Win campaign to encourage visitors to book accommodation, stay longer, and spend more at local businesses during the quieter months.
The campaign gives visitors the chance to win Lorne Spend Cards when they stay overnight in Lorne and spend locally — helping drive bookings for accommodation providers and more customers for shops, cafés and attractions.
This initiative is funded through prize money donated by professional teams from the 2026 Cadel Evans Surf Coast Classic.
What this means for your business
✅ More visitors choosing to stay in Lorne
✅ More money spent in local businesses
✅ No cost to participate
✅ Simple for businesses and customers
Visitors love an incentive. This campaign gives you a clear reason to promote Lorne, encourage longer stays, and remind visitors to shop and dine locally.
👇🏼Sign up or register your interest here 👇🏼
https://wkf.ms/4bOVJti
How the campaign works (simple overview)
Visitors who:
- Stay in paid accommodation in Lorne, and
- Spend $150 or more during their stay
can:
- Enter the draw to win Lorne Spend Cards
- Go into twice‑weekly prize draws
- Share in $35,000 worth of local spend cards
Entries open on 9 April 2026 and cover stays between 16 April and 26 June 2026.
What are Lorne Spend Cards?
Lorne Spend Cards are prepaid cards that:
- Can only be used at participating Lorne businesses
- Work through your existing EFTPOS terminal
- Are used just like a normal card (tap or swipe)
There is no cost for businesses to accept them.
🏠 For accommodation providers in Lorne
Why get involved?
- Gives visitors an extra reason to book and stay in Lorne
- Encourages guests to spend more while they’re in town
- Provides a value‑add you can promote to past and future guests
- Supports the broader local visitor economy
What we need you to do
Accommodation providers are the key connection to overnight visitors. You can help by:
- Letting guests know about the campaign when they book or arrive
- Including the campaign in confirmation emails or pre‑arrival info
- Displaying posters at check‑in, reception or in rooms
- Promote on social media
Council will provide ready‑to‑use promotional material to make this easy.
☕🛍️For local shops, cafés and attractions (Spend Partners)
Why become a Spend Partner?
- Brings more customers through your door
- Increases visitor spending in town
- Part of a coordinated recovery campaign for Lorne
- Free and easy to participate
What you need to do
- Register your business to accept Lorne Spend Cards
- Accept Lorne Spend Cards through your existing EFTPOS
- Let customers know about the campaign and welcome the extra spend
Support from Council
Businesses involved in the campaign will receive:
- Ready‑to‑use email copy, social media posts and digital assets
- Printed posters and a Spend Partner sticker before launch
- Opportunities to be featured in campaign promotion
Key dates
- Entries open: 9 April 2026
- Stay period: 16 April – 26 June 2026
- Prize draws: Every Thursday and Friday
Get involved
Whether you’re an accommodation provider or a local business, your participation helps:
- Drive bookings
- Increase local spending
- Support Lorne’s recovery during the off‑peak season
👇🏼 Sign up or register your interest here 👇🏼
https://wkf.ms/4bOVJti
Questions: Call the Surf Coast Shire on 5261 0600 or business@surfcoast.vic.gov.au