Economic and population profiles


Need a little background information to help you make some important business decisions?

Council's Business and Tourism unit has collated a range of statistics to help businesses in making strategic decisions about expanding or relocating to Surf Coast Shire. 

Read some of the reports below, or for more detailed information on the local economy contact the Economic Development and Tourism unit on 5261 0600 or

Economic statistics

Our Economic Profile provided by REMPlan is an online, interactive tool that features data about workforce characteristics, industry contributions, the role of tourism and gaps in local supply chains.

Economic Insights 2018.JPG The Surf Coast Shire Economic Snapshot 2018(PDF, 2MB) is a downloadable PDF that provides an overview of the local economy.

It includes details on Gross Regional Product (GRP) and our economy, the type,number and size of businesses and key sector profiles such as tourism, agribusiness & surfing. There is also a summary on population demographics, construction activity, house prices and population growth. 

Tourism visitor statistics

Visitor Insights 2018.JPG The Visitor Insights 2019(PDF, 3MB)  publication is a downloadable PDF that provides an overview of tourism visitation to the Surf Coast and Great Ocean Road regions.

It provides a range of visitation data including visitor numbers, expenditure, popular activities, travel patterns and a summary of total visitation for the shire and several key destinations including Torquay, the Lorne to Anglesea area and the Surf Coast Hinterland. 

Data is sourced directly from Tourism Research Australia (TRA), a branch of Austrade. TRA is Australia's leading provider of quality tourism statistics across both international and domestic markets. 

Demographic and social statistics

The Demographic Profile on ProfileID uses census data to show how neighbourhoods have changed over time and help you identify characteristics such as income, age, travel to work patterns, rent/home owner ratios and others for each neighbourhood area and Surf Coast Shire as a whole.

The Population Forecast on ForecastID looks into the future to predict changes in the township and hinterland areas.

Surf Coast G21 Regional Profile

The Surf Coast G21 Region Profile provides an analysis of wide-ranging data including land use, economic development, employment, river health, water usage, climate and rainfall, building approvals, urban settlement, community services, crime rates, property values and human health and wellbeing.

The Profile was produced by the G21 - Geelong Regional Alliance in 2014.

For more information:

Surf Coast Data Tables

G21 Region Profile and other G21 Councils

Strategies & Reports

Business Barometer 2019

Business Barometer.JPG(PDF, 523KB) The Surf Coast Business Barometer (2019)(PDF, 523KB) is an annual survey conducted at the end of Summer that tracks the positive and negative pressures our local businesses are experiencing. Data was collected via an online survey which received 135 responses.

The results were analysed to produce key findings represented in this document. In total, 89% of businesses believe that the last 12 months was better than the previous year and about half are looking to invest or recruit. Energy prices, lease costs and staff attraction are key concerns. 

Economic value of the surf industry to the Surf Coast Shire

Surf Industry Mapping report.JPG As you might imagine, the surfing industry is one of the most significant in Surf Coast Shire.

The Economic Value of the Surf Industry to the Surf Coast Shire Report (December 2014) identifies the contribution the surf industry makes to the local economy.  

The surf industry is a key contributor to the local Surf Coast Shire economy, both directly and indirectly, supporting around one quarter of the Shire’s industry value added ($217.0 million) and local jobs (2,034 FTE jobs).

 The report also presents a summary of the key issues facing the industry locally, the opportunities for development and the most important things identified by local business stakeholders (surf and non-surf sector based) as needing to be done to support and grow the industry moving forward.

Long Vehicle Strategy

Long Vehicle Strategy.JPG

Council commissioned a Long Vehicle Strategy(PDF, 3MB) to manage the parking and movement of tourism buses, coaches and long vehicles throughout the council. This includes tour buses, self-guided tourists (caravans or motorhome), local tourism business related (minivans) and public transport. 

A range of issues and ‘hot spot’s associated with long vehicle use were identified. 

The strategy was received and noted by Council at its July 2014 meeting.