Inspired by Surf Coast campaign
The Surf Coast Shire Council's Buy Surf Coast campaign was launched within weeks of the first lockdown,
Introducing - Inspired by Surf Coast
We were inspired by the quality, innovation and variety of products and services available from local Surf Coast Shire businesses, so we upgraded the website to provide a place where local customers can quickly discover new unique gift ideas, shopping, food and drinks, creative arts, trades and services.
An interactive map on the website pinning over 650 local businesses features a search function making it easy to find any business by type and/or locality. It also has a function to link customers to online stores a business may offer, as well as offering directions, open days/hours and a link to their website or socials.
Since the upgraded site was launched in August 2020, the website has had over 22,000 page views. The Instagram and Facebook accounts have over 1200 followers each and 80 local business stories have been told.
While accommodation providers will not feature, they can take advantage of the free ATDW (Australian Tourism Data Warehouse)/GORRT listing offer at www.greatoceanroadtourism.org.au/atdw-listing/ offering access to Melbourne, regional, interstate and international markets and linked to future tourism destination campaigns.
If you would like to get involved in the campaign as a business owner or want to support local businesses, find the Get Involved page on the Buy Surf Coast website.
If you'd like a response from us, please give us your email address.