The Story of the Road

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19 September 2019 marks 100 years from the day construction commenced on the Great Ocean Road. We are celebrating with a historical documentary, gala screenings, pop-up cinemas and AR activations from Torquay to Apollo Bay this September.

Screening Experiences

Wednesday 18 September - Lorne Theatre
Thursday 19 September - Apollo Bay Mechanics Hall

An exclusive and immersive documentary screening celebrating the 100th birthday of the Great Ocean Road. The half hour documentary tells the story of the Great Ocean Road; the building of the road, the history and the impact it had on the surrounding region.

Established in the 1930s to meet the demand of tourism as a result of completion of the Great Ocean Road, The Lorne Theatre and Apollo Bay Mechanics halls, are the ideal venues for the screening experiences.

Swing band The Sugarfoot Ramblers will play traditional jazz classics as guests are invited to enjoy vintage treats, French 75s by Great Ocean Road Gin or a specially brewed 1920s beer recipe by local brewery Prickly Moses.

A special night at the flicks. You are encouraged to dress for the occasion and wear your 1920s - 1940s best!

Get tickets now

Pop Up Cinemas

Friday 20 September to Sunday 6 October 2019
9am - 5pm daily with late night screenings on Thursday / Friday / Saturday ‘til 7pm
Registration encouraged

The 'Story of the Road' mini-series includes five short, five minute films which connect visitors to their immediate surrounds by sharing stories of indigenous history, the diggers making of the road, community and what the region is known for today.

Located in Torquay, Anglesea, Lorne, Wye River and Apollo Bay, shipping containers converted into art-deco inspired cinemas will house each short film.

Visitors are encouraged to journey the length of the road, peer behind the curtains and enjoy an intimate viewing of the successive Story of the Road.

Due to the intimate nature of the cinemas, visitor numbers are limited to 5-12 each 10 minutes. There may be a short wait at busy times. Registration is encouraged.

Public Art Installation and Augmented Reality
A public art installation - which incorporates industrial design, augmented reality, art and storytelling - encourages visitors to engage with the installation, explore a story trail and sit down, slow down and take in the view.

Circular seats, rising 2m tall, are dotted from Torquay to Apollo Bay. Incorporating individually painted works by local artists, painted in a palette which reflects the Great Ocean Road and its environment, the artwork aims to contribute to the experience of visiting the towns along the road, whilst providing an Instagrammable opportunity.

"An extension to commemorate the centennial and focus on the importance of mindfulness, the public art project aims to encourage visitors to sit down, s low down and relax in their environment, and perhaps learn a little more about their surrounding space.”

The circular bench seat design holds significance to the nature of the region itself, representing the cyclical nature that sees many return to the region for enjoyment, lifestyle, growth or to simply take it all in.

Visitors are invited to activate QR beacons integrated into the installations and along the QR Trail connecting to educational information about the location, and, at key points of interest, engage with Augmented Reality pieces, long beyond the lifetime of the event.

Wednesday 18 September - Lorne Screening Experience
Thursday 19 September - Apollo Bay Screening Experience
Friday 20 September - Sunday 6 October - Pop-Up Cinemas, Augmented Reality, Film and Art Trail


  • Wednesday, 18 September 2019 | 12:00 AM